Company News Alert
Retailers seen unlikely to warm up to Apple Pay (RTGAM)
Tanya Agrawal and Anil D’Silva
Apple Inc.’s launch of its own tap-to-pay system using near-field communication in its new iPhones and smartwatches may not be a game changer after all.
The success of Apple Pay, unveiled at a gala launch on Tuesday, hinges on the willingness of retailers to use NFC-based payment systems, industry experts said.
So far the technology, which uses wireless technology to transfer data over short distances, has failed to catch on due to the high costs involved.
An NFC-enabled reader costs between $250 and $300. In addition to that, merchants also need to train staff and set up backend IT systems.
Apple is betting on the popularity of its iPhones and the convenience and security of its payment system to prompt customers and retailers to make the shift.
The technology will allow iPhone users to pay for anything from office supplies to burgers at the tap of a button, using their American Express Co., Visa Inc. or Mastercard Inc. bank cards.
But Apple first needs to swiftly add more retailers such as Wal-Mart Stores Inc. and Best Buy Co. Inc., which recently stopped accepting payments using NFC terminals.
“At this point we have no plans to accept Apple Pay,” Best Buy spokesman Jeff Shelman said.
U.S. retailers have been notoriously slow when it comes to adopting new payment technology.
They are already lagging in the adoption of payment systems that can read chip-enabled credit and debit cards, a move hastened by a massive data breach at Target Corp. last Christmas.
Trying to convince them to move to mobile-based payment terminals can be a big challenge.
“Apple’s tremendous failure [Tuesday] was in demonstrating anything that was merchant-friendly,” said Tom Noyes, chief executive of Commercesignal Inc., a data and payments company.
“There is nothing they showed that wasn’t possible seven years ago. There’s nothing for the merchants,” added Noyes, a former Citigroup Inc. executive.
Apple declined to comment.
RIVAL SYSTEMS
Apple Pay also faces competition from Merchant Customer Exchange (MCX) – a consortium of retailers including Wal-Mart and Best Buy – which is developing its own mobile payment platform.
MCX merchants account for over $1-trillion of consumer spending, or roughly a quarter of the total retail spending in the United States, Morgan Stanley analyst Smittipon Srethapramote wrote in a note to clients.
Its members are currently prohibited from accepting all other mobile wallets. Some members have even flipped the switch on their NFC terminals.
Mobile handset makers included NFC chips in about 300 million smartphones last year, a third of all smartphones shipped.
The number of NFC-enabled phones is expected to touch 550 million this year, helped by Apple’s devices and an expanding number of Android gadgets, Gartner analyst Mark Hung estimated.
Gartner Research had projected last year that the value of mobile payments by 2017 would be $721-million globally, with only 5 per cent coming from NFC payments.
“The economics of NFC implementation for the issuing and acquiring communities have been a challenge, resulting in slow adoption of the technology,” industry association Smart Card Alliance said in a report published in November, 2013.
Wednesday, September 10, 2014
Apple Pay will struggle...
Posted by Treasure Picks at 5:54 PM
Tuesday, September 9, 2014
PRESS DIGEST - Wall Street Journal
Posted by Treasure Picks at 5:16 AM
Wednesday, August 27, 2014
"Bull markets climb the wall of worry...And that's why I think this bull has room to run"
Posted by Treasure Picks at 4:24 PM
Chris Hyzy said "We're 5 years into a 20-year bull stock market"
As the S&P 500 topped 2,000 for the first time Monday, Chris Hyzy said that the stock market is just five years into a 20-year bull market.
"I know it sounds easy to say," U.S. Trust's chief investment officer said on CNBC's "Halftime Report." "When you really think about this, this is an elongated business cycle. You're going to have fair value through most of it. You're not going to get a lot of overvaluation."
Read More Why S&P 2,000 milestone has Art Cashin unimpressed
Hyzy identified what he saw as key for the continued bull market.
"You're going to have some very big opportunities inter-sector and themes. M&A is running wild. But the key to all of this is the manufacturing in the next decade," he said. "It's already happening. You've got energy independence on its way. The private sector's piercing through whatever restrictions are being put out there, and you've got technological advancement that we haven't seen since the early 1990s.
"That sets us up for an elongated business cycle, which is about five years into a pretty long secular market."
Hyzy, who expects GDP growth of 3 percent to 3.25 percent for the United States this year, said that he liked the financial sector best of all, with selected technology and oil-service plays.
Read MoreMarket bear becomes biggest bull on Wall Street
Europe, he added, resembled Japan at the outset of its 20-year deflationary spiral. With credit growth contracting, weakness in Germany and French bond yields below that of the U.S., European Central Bank President Mario Draghi "has to act at some point, and it's a little too late."
"I would argue that the first movement on QE in Europe is a good thing for low-quality assets," Hyzy said. "You'll get the big rally. And then you'll levitate for a while if growth doesn't get there."
—By CNBC's Bruno J. Navarro.
http://video.cnbc.com/gallery/?video=3000305432
Posted by Treasure Picks at 2:54 PM
