2021-03-02 07:31 ET - News Release
Mr. Greg Engel reports
ORGANIGRAM LAUNCHES SHRED TROPIC THUNDER JAR OF J'S (JAR OF JOINTS) AND TRAILBLAZER SNAX MILK CHOCOLATE BARS
As part of its consumer-first product innovation strategy, Organigram Holdings Inc. has launched two new additions to the company's recreational cannabis product portfolio: Shred Tropic Thunder jar of joints and Trailblazer SNAX milk chocolate bars.
"At Organigram, seeking out and acting upon consumer feedback is a core element of our product development program," said Greg Engel, chief executive officer, Organigram. "The addition of these new products to our lineup of positively reviewed and most-searched brands -- one offering the decadence of world-class chocolate and the other a launch of an exceptional value product from the brand that we believe has set a new standard in the premilled category -- are a direct response to the preferences our consumers have shared with us."
Shred Tropic Thunder jar of joints
Shred, Organigram's high-quality, high-potency, premilled and preshredded dried flower product has been the most searched cannabis brand on the Ontario Cannabis Store website for three consecutive months (November and December, 2020, and January, 2021).
Now, Shred's Tropic Thunder, a combination of strains with citrus and tropical aromas featuring THC (tetrahydrocannabinol) of 18 per cent or more, is available in a jar of joints, a convenient jar of 14 0.5-gram prerolls.
In addition, the prerolls are packed with a two-way humidity system to preserve their unique flavour profile and to help ensure a fresh and flavourful packed product. Each preroll also has a flush filter, optimizing airflow for a consistently smooth joint draw.
Organigram's investment in automation is further reflected in its latest preroll machine, which supports the production of a large volume of precision-packed prerolls. Currently, the equipment is producing approximately 25 to 30 prerolls per minute with the potential for continuing improvement. This machine reduces the company's reliance on manual labour for preroll production, contributing to operating efficiencies and will better support the production of multipack prerolls, which attract higher gross margins than singles and have started to comprise a greater proportion of the company's product portfolio aligned with consumer demand.
Trailblazer SNAX milk chocolate
Trailblazer SNAX is the only chocolate bar currently in market in which cannabis is infused into a rich, creamy cacao filling in the centre of the bar. This is enabled by a book-mould design, which is a hallmark of some of the world's premier chocolate producers. The milk flavour joins two other Trailblazer SNAX flavours: mocha and mint already in market.
The 42 g Trailblazer SNAX bar features 10 milligrams of THC, 90-per-cent-pure THC distillate and 38 per cent cocoa, offering consumers a bold and creamy milk chocolate experience.
Organigram's investment in state-of-the-art equipment and manufacturing processes means that each of the five sections of the Trailblazer SNAX bar is filled separately, allowing for higher accuracy of cannabinoid infusion per piece.
Both Shred Tropic Thunder jar of joints and Trailblazer SNAX milk chocolate bars are available at select retailers.
About Organigram Holdings Inc.
Organigram is a Nasdaq Global Select- and Toronto Stock Exchange-listed company, the wholly owned subsidiary of which, Organigram Inc., is a licensed producer of cannabis and cannabis-derived products in Canada.
Organigram is focused on producing high-quality, indoor-grown cannabis for patients and adult recreational consumers in Canada, as well as developing international business partnerships to extend the company's global footprint. Organigram has also developed a portfolio of legal adult-use recreational cannabis brands, including The Edison Cannabis Company, Shred and Trailblazer. Organigram's facility is located in Moncton, N.B., and the company is regulated by the Cannabis Act and the cannabis regulations (Canada).
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